Geraldo Melo: ‘Transitory Art, in Doha’

THE COLLECTION 

 

 

 

 

 

DESCRIPTION

In addition to the catalogue description:

- in good condition. Unframed.

The condition of lots sold can vary widely due to factors such as age, previous damage, restoration, repair, and wear and tear. The nature of the lots sold means that they will rarely be in perfect condition.


ABOUT

Geraldo Melo, is a highly accomplished Brazilian photographer; who began his professional career back in his youth, at the tender age of sixteen. Geraldo’s work as photographer was well known in Rio de Janeiro’s art scenes and within its inner circle, where Geraldo was not only discovered, but was also head hunted by the famous Rolling Stone Magazine Brazil Edition. Geraldo worked with the famous magazine as a contracted photographer until his mid twenties; throughout that time, he was also enrolled onto one of the most prestigious Art Institutes in Rio de Janeiro Public University, where he graduated from, at the age of twenty-one; with a Bachelor of Art Degree in Photography and Art History 1973. After the graduation, Geraldo left Brazil and moved to Paris, France, where he lived and worked for two years as a professional freelance photographer. The intention behind this move was to understand how photography and fine arts are interlinked. During that time, he developed a new passion, which was film and he began a new career as a movie director. In addition to that, Geraldo has collaborated with the Brazilian national institute for motion picture ‘Embrafilme Brazil’, which resulted with five celebrated documentaries in native Brazil. The new discovery along with his life long passion for photography would keep him occupied with diverse project, mainly in documentary films. 

In accordance to his work as film director in the forthcoming decades, Geraldo specialized even further in portrait photography. The purpose behind this directional move was not only to understand but also capture the emotions of the subjects. Geraldo Melo’s main focus was and still is the silent language of the human body, which has been a consistent theme throughout his art. Geraldo’s fascination for the body language theme grew so much that back in 1981 he launched studio a Deliríos Artes Fotográficas Ltda, in Rio de Janeiro. This innovative and diverse direction brought him a new advancement, where he worked as a photographer that specialized in advertisement. This meant that his career would once again, escalate for the third time. This new recognition captured the attention of the academic world, where he was asked to join and lecture students. Geraldo embraced the offer and began to lecture in arts, movie and photography at the University of the City, Rio de Janeiro 1982. He worked at the university for five years; during that time Geraldo published numerous work and presented several masterpieces in exhibitions that was portrayed outside the campus and city. Geraldo Melo’s exhibitions have been presented throughout Brazil.

Nonetheless, the eighties was the era of advanced technology, and the art world is known for its renaissance and high expectations to constantly renewal of artistry joined the high-tech bubble. Due to those changes and the high expectations that came with it, once again Geraldo recognized that self-education and intellectual capacity was not enough for the art scene. He therefore decided to leave academia and Brazil, so that he could gain new inspiration. Geraldo moved to the western atmosphere art capital, New York City, USA 1981. For two months Geraldo researched and trained in the up-to-date advanced technology of graphical photography; which was an unknown technique in Brazil. Subsequently, after the short period of training Geraldo retuned to Rio de Janeiro, Brazil. Geraldo introduced the latest technology to the Brazilian market – not only in how to capture images but also in how to manipulate images. This line of photographical work would keep him occupied from the eighties until now. 

This innovation and originality turned him into one of the pioneers of his field, specifically when it came to employing the newest technique ‘graphical computation method’ in the design of advertising photography. Back in the eighties and to his native Brazil this meant that Geraldo was not solely an artist but also an inventor, a man before his time.

Moreover Geraldo being one the few photographers whom mastered the knowhow and proficiency in how to facilitate the new technology, his service and products was once more in high demand by the leading Brazilian advertising agencies, which sought to be part of his clientele. Furthermore, the agencies employed his service and asked him to execute exclusive commercial works for their unique brands, for agencies such as: J.W. Thompson, McCann-Erickson, FNasca, Salles, Artplan, Casa da Criação Contemporânea, DPZ, Fischer America, Giovanni/FCB, Ogilvy & Mather Brazil, Black Star in New York etc. Alongside agencies, Geraldo was also hired by national and international companies; Petrobras, Coca-Cola, Citybank, IBM, Wella, Plus Vita, Pepsi Cola, Amsterdam Sauer, DeBeers, H. Stern and UNESCO. The difference from the former i.e. the agencies was that the later, the companies wanted him not just to create exceptional work but also to supervise the national marketing campaigns and so on which shows a leadership skills on Geraldo’s behalf. 

Aside from that, Geraldo is a celebrated artist and his craftsmanship is known for its outstanding interpretations of a particular theme or motifs and the magnificent impact it has had on the Brazilian culture. Due to that acknowledgment, Geraldo was bound to be nominated for awards from his piers, not just because for his amazing artistry but on the condition that his art always have had solid illustration about the life’s of the common man. Throughout the years, Geraldo received tremendous awards; he won more than thirty prizes and has even received the prestigious recognitions from: Colunista Nacional by ABP Award, Cannes Photo Award between others.

During his career with his private photographs he has been invited to participate in several museum collection’s and in nowadays you can find his work at: Museu de Arte de São Paulo- MASP, Musée Français of la Photographie, Paris and Museu de Arte Contemprânea de São Paulo.


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