USIA.CO.UK

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How to Apply

The online Form Submission asks for artists information along with images of artworks to be presented at RED ART PROJECT [or similar if it is a new body of work] and associated supporting material including artist CVs or send to lisbon@usia.co.uk

Only after your work is approved by our team, you can proceed with payment fee! Our team will review your application within [insert timeframe, e.g., 1-2 weeks]. The artist has to send the images of work in high resolution, with name, dimension, date, material, technique, price with taxes.

Contact Head Curator
Francisco Lacerda
info@usia.co.uk

Payments fee are made via usia.co.uk/pay

*APPLICATION NOTIFICATION
All applicants will be notified by email as to the outcome of their application. Decisions of admission are made exclusively by the USIA Selection Committee and no appeals will be allowed. For full details please refer to the Terms and Conditions. We encourage you to apply early. Applying at the earliest possible date will ensure ample time for considering additional opportunities offered to participating artists, such as discounts on participation fee.

Price for professional artists with fiscal residence: Price 140 CHF/EUR + VAT x 6 times Conditions apply: This price is per participation per artist. Be aware that size of the artwork does not matter when selling an artwork, what does matter it is the quality of the artwork on display. It is important to have a dialogue between artworks on display as well as having the walls with good visual impact. usia.co.uk/pay You pay after your work is approved y our team*. Application Information ENG/FR.

About

The Red Art Project is dedicated to exploring the significance of the color red in art. To fully appreciate this exhibition of contemporary artworks, it is essential to provide an introduction to the concept of color. During the Geneva art fair, we will simultaneously host an art exhibition project focused on red art. This project will feature work from 15 artists at Artium gallery. Titled "RED ART" the exhibition is curated by Francisco Lacerda. 

Red Art Project exhibition will take place during the Art fair in Geneve, 2026, at Artium Gallery 11, rue de l’Hôtel de Ville 1204 Genève. The exhibition is curated by Francisco Lacerd. Located in the centre of the Old Town, the City Hall is the political heart of the city. This is where the government of the Canton of Geneva is based. This building houses the famous Alabama Room, where the first Geneva Convention was held in 1864, at the origin of the International Red Cross. For over 500 years, the Hôtel de Ville has been at the centre of Geneva and international life. A true masterpiece of 15th-century architecture, the building features a unique monumental ramp.

The "RED ART" project will delve into the artists' reflections and interpretations of the color red in art. The participating artists will consider the evolution of red throughout art history. Drawing on the rich legacy of red in art, these artists will present their unique perspectives. They may create new works inspired by masterpieces or offer their own political, sociological, psychological, religious, and sexual commentaries. The exhibition will explore themes such as challenging historical traditions, expressing personal and collective identities, and examining how the color red has been understood and represented across cultures and traditions.

The Geneva art fair features over 80 international galleries showcasing their work and artists. The event attracts private collectors, art foundations, art schools, and cultural representatives from the region’s government. Although our exhibition is not part of the fair itself, this is the perfect opportunity to present these artworks in the heart of Geneva.

Location

Instalation View

Geneva Art Market

Geneva, nestled on the shores of Lake Geneva (Lac Léman) and surrounded by the Alps and Jura mountains, is one of the world's most prosperous and influential cities.

As a global financial hub, Geneva is home to numerous private banks, financial institutions, and insurance companies. The financial sector represents a significant portion of the city's GDP, with major international establishments like UBS maintaining substantial offices here.

Geneva's role in international trade is paramount, bolstered by the presence of key organizations such as the World Trade Organization (WTO) and the European headquarters of the United Nations. This concentration of global institutions solidifies Geneva's status as a center for trade negotiations and conflict resolution.

The city is also a prestigious art destination, featuring numerous acclaimed galleries and renowned auction houses like Sotheby's and Christie's. These institutions regularly host exhibitions and sales, drawing collectors and art enthusiasts from around the globe.

Cultural richness abounds in Geneva, with institutions like the Musée d'Art et d'Histoire and the Patek Philippe Museum playing pivotal roles in the city's vibrant art scene. These museums and cultural centers contribute significantly to Geneva's dynamic cultural life.

Additionally, the presence of private collectors and art foundations further enhances Geneva's art market. These entities frequently sponsor exhibitions, support emerging artists, and add to the city's cultural dynamism, making Geneva a thriving hub for the arts.

Read: Art Newspaper.   UBS.  

Press and Communications

The press and communications company responsible for promoting this exhibition will be made by communication company deeply rooted in arts and culture

Ou goal is to bring collectors and clients visiting the art fair ti the gallery exhibition. This will be the perfect occasion to promote artists artworks and increase artists sales.

Flyers will be distributed in the streets of Geneva to bring clients to the exhibition. Partnerships with local hotels , storesand museums will be made in order to bring clients to the exhibitions

The Audience

The influx of art collectors, curators, critics, and enthusiasts attending the art fair ensures a larger and more diverse audience for the gallery exhibition. This heightened exposure can significantly boost the profile of the featured artists and the gallery itself.

Secondly, there are valuable networking opportunities. The convergence of key players in the art world provides numerous chances for networking, establishing connections, and building relationships with potential buyers, collaborators, and influencers. These connections can lead to future opportunities and collaborations.

Hosting an exhibition during an art fair enhances credibility. Being associated with a major art event elevates the gallery's profile and enhances its credibility within the art community. This heightened reputation can attract more high-caliber artists and exhibitions in the future.

There is the benefit of marketing synergy. The extensive marketing and promotional efforts surrounding the art fair can benefit the gallery exhibition, leading to increased foot traffic and media attention. This combined promotional effort maximizes the reach and impact of the exhibition.

The sales potential is significantly higher. The presence of serious collectors and buyers at the art fair increases the likelihood of sales and commissions during the gallery exhibition. This can result in substantial financial gains for the artists and the gallery.

The exhibition benefits from cultural exchange. The diversity of ideas and cultural perspectives that an international art fair brings can enrich the overall experience for both artists and visitors, fostering a dynamic and vibrant atmosphere.

There is enhanced local engagement. Hosting an exhibition during an art fair can draw in local audiences who are eager to participate in the city's cultural events. This fosters a stronger connection with the local community and enhances the gallery's role as a cultural hub.

Lastly, there are educational opportunities. The combination of the art fair and the gallery exhibition provides a platform for educational activities such as talks, workshops, and guided tours. These activities enhance visitors' appreciation and understanding of the art, making the experience more enriching and informative.

Overall, hosting an exhibition in a gallery during an art fair maximizes exposure, opportunities, and impact for the artists, the gallery, and the broader art community.

Links

Form Submission

Payment link

Resources

Application Information ENG/FR

Social Media

Facebook: https://www.facebook.com/usiamodern

Instagram: https://www.instagram.com/usia_modern/

Partner

Artium Gallery

Credits

Organization, Production: United State Of International Artists

Communication: United State Of International Artists

Technical Support: Artium Gallery 

Texts: United State Of International Artists

Curator: Francisco Lacerda, Fábio Cruz

Graphic Design: United State Of International Artists

© of images, texts, and translations

FAQ

What are the dates and times for the exhibition?
The exhibition runs during the Art Geneve. It is open daily from 2pm to 7pm.

Where is the exhibition located?
Artium Gallery 11, rue de l’Hôtel de Ville 1204 Genève.

How can I get to the exhibition?
The venue is accessible by public transport.

Are there food and drinks available?
There will be drinks available.

How much are the tickets?
The exhibition is free entrance.

What types of art will be displayed?
Paintings, drawings, prints, photography, sculpture, installation.

Is the exhibition accessible to visitors with disabilities?
Please contact us in advance for any special accommodations. lisbon@usia.co.uk

How can I contact the organizers if I have more questions?
Contact to lisbon@usia.co.uk

How can I participate with discount fee?
The first artists to submitted always get better prices than the last ones. There will be discounts on fee based on the artist cv and work also. It will depend on the prices for sale, art fairs, museums, art collections and exhibitions. For each recommendation, when eligible, the artist who invites receives 10% discount additional. Form Submission

When is the deadline to apply?
August 2025 will be the last date.

Price range for sale?
Each artist has to have above 2500 CHF in total sale. This means that if artist displays 1 work, the work has to be for sale at 2500 CHF minimum. If he displays 3 works, each work has to be for sale at 833 CHF minimum.

What is best shipping company?
Agility, Crown Fine Art, Fedex or DHL.

What if I am not eligible to display?
We can always find the best way to support artists with less financial availability. We also keep your contact for future exhibitions.

Why do I have to pay to display my work?
Being accepted into a reputable gallery or exhibition can enhance an artist's resume and professional standing. Many exhibitions provide artists with the opportunity to sell their works directly to collectors and buyers. Fees help cover the costs associated with organizing and promoting the exhibition, such as space rental, lighting, security, and marketing.

How many works can I display?
As many as you want. The number of artworks and size on display will be selected by the curators team. Artist may be able to display more than 1 artworks on wall space. It will depend on the size of each artwork. Each artwork (with frame also include) cannot exceed the 60cm x 60cm x 5 cm size and weight 2,5kg. Artwork that do not respect this limits will be removed from the exhibition. The sculptures are subject to the same price per participation and weight limit.

What kind of work can I display?
Related with Red Art Project. Be aware that size of the artwork does not matter when selling an artwork, what does matter it is the quality of the artwork on display. It is important to have a dialogue between artworks on display as well as having the walls with good visual impact.

What kind of packaging should I use?
Foam Board or Cardboard, Tubes, Custom-built Wooden Crates. Include any necessary documentation, such as certificates of authenticity, care instructions, or customs paperwork, in a clear plastic sleeve attached to the outside of the package.

How long will this exhibit last?
The same days of the Art Geneve.

Can I attend to the opening exhibition?
Yes! You will receive an invitation by email.

What do I need to do?
You do not need to confirm your presence at the event.

How do I pay for the exhibition?
usia.co.uk/pay

What if I miss on the first day of the month payment?
You have 30 days to make the payment.

If I sell my work at the exhibition who receives the payment?
The artist has to make the sale and receive the amount. We are only the organizer of the show, we do not make direct sales.

Can I store my works before and after the exhibition?
Yes, 1 day before, 1 day after.

Where will the exhibition be promoted?
Press, social media, newsletter, marketing materials.

Do you use AI?
Yes, we use AI since 2023 in our business.

Visitors

Since this is a public viewing each visitor can book anytime. While you enjoy the collection you can get the contact of each artist you like and later contact him for more information in case you want to purchase on label. We do not take part of the sales process, however we can assist you. We also provide a catalogue of exhibition online and all information about each artist you can see on our artists page - usia.co.uk/Artists .

For more information please keep in updated on our website usia.co.uk or via instagram usia_modern. Opening times may change. Please do not touch works of art. Your touch may not seem like much, but even the slightest contact can damage the surface of a work of art. Keep a safe distance between you and each work of art. This helps to avoid accidental touching or bumping. Feel free to sit on the available benchesas you talk, write, or draw. 

Running, pushing, and roughhousing are not allowed in the space. Appropriate event behavior is necessary to avoid accidentally bumping into and damaging works of art.

Photography: We welcome visitors to photograph or videotape works of art. Please be aware that occasionally a “no photography” symbol on a label adjacent to a work of art or at the entrance to an exhibition indicates that photography is prohibited for that work or exhibition.

Traveling to Switzerland - https://www.swiss-visa.ch/ivis2/#/i210-select-country